/jab-hook — Jab-jab-jab-right-hook for a personal portfolio

Gary Vaynerchuk's framework applied to your configured portfolio: keep the feed mostly jabs (value — BIP + educational) so the hooks (promo) earn attention when they land. Drafts to your personal Typefully workspace.

One-time setup: see references/properties.md and references/typefully-config.md to configure your real portfolio + workspace. Personal config lives in ${MAKERSKILLS_CONFIG:-$HOME/.config/makerskills}/jab-hook/.

Mental model

• N rotation slots (configured in ~/.config/makerskills/jab-hook/properties.yaml): one per property you want to promote on rotation
• ~2 promo posts/week → each property cycles every ~3 weeks at equal weight
• Non-promo days: 50/50 build-in-public vs educational
• Target weekly rhythm: ~2 promo + ~2–3 BIP + ~2–3 educational
• Platforms: X + LinkedIn via your personal Typefully workspace

Step 1 — Pick the mode

Detect from the trigger:

User says	Mode
"plan my socials," "next week's posts"	plan
"what should I post," "next promo," "pick next"	pick-next
"audit my socials," "what's overdue," "what haven't I posted about"	audit
"draft a promo for X," "BIP post about Y," "educational about Z"	draft

If ambiguous, confirm.

Step 2 — Load context

1. Read references/properties.md — the 6 rotation slots and angle ideas
2. Read references/voice.md — the user's voice rules per platform
3. Read references/content-types.md — templates for promo / BIP / educational
4. Pull recent posts from your personal Typefully workspace:
   • First run: call mcp__typefully__typefully_list_social_sets and ask which social set is your personal (X + LinkedIn). Save the ID to ${MAKERSKILLS_CONFIG:-$HOME/.config/makerskills}/jab-hook/typefully.yaml for future runs (schema in references/typefully-config.example.yaml — never save it inside the skill folder; upgrades wipe it).
   • Call mcp__typefully__typefully_list_drafts filtered to the last 30 days
   • Classify each as promo / BIP / educational by content
5. Compute days since last promo for each of the 6 slots

Step 3 — Mode logic

plan (7-day plan)

• Slot the 1–2 most overdue properties as promo posts
• Fill remaining 5 days with alternating BIP and educational (50/50)
• Output as a table: Day | Type | Property/Topic | Hook | Draft summary
• Don't stack two promo on consecutive days
• After the user approves the plan, offer to draft each one in sequence

pick-next

• Identify the most overdue property
• If most overdue < 14 days, suggest a BIP or educational instead (whichever is less recent)
• Draft 1 post; ask before syndicating

audit

• Report: days since last promo per property, ordered by most overdue
• Flag any property >21 days as overdue
• Suggest the next 1–2 moves

draft

• Skip rotation logic — draft the requested post
• Use the right content-type template

Step 4 — Draft

Follow references/voice.md and references/content-types.md. Default: single post, one per platform (X version + LinkedIn version). Thread only if the second post earns its place.

Link placement (load-bearing): never put a URL in the body. Default is no link at all — let curiosity drive the click. When a link is needed, draft it as a first comment for LinkedIn (Typefully supports auto-comment) or a reply for X. The body always stands alone.

Optional: inspiration scan

For promo and educational posts, optionally scan inspiration accounts (references/inspiration.md) before drafting:

1. Pick 1–2 accounts whose audience overlaps with the property
2. Pull recent posts (agent-browser if it works on LinkedIn; otherwise ask the user to paste examples or fall back to their X/newsletter)
3. Extract structural patterns: hook openers, post length, line-break rhythm, CTA styles
4. Apply ONE pattern to the user's voice — never mimic phrasing
5. Log new patterns in ${MAKERSKILLS_CONFIG:-$HOME/.config/makerskills}/jab-hook/patterns.local.md (create if missing) so they accumulate — references/patterns.md documents the starter patterns and stays read-only

Skip inspiration scan when the user says "just draft it" or when iterating on an existing post.

Step 5 — Syndicate to Typefully

Ask: "Push to Typefully now? (X + LinkedIn, your personal workspace)"

If yes:

1. Read social set ID from ${MAKERSKILLS_CONFIG:-$HOME/.config/makerskills}/jab-hook/typefully.yaml (setup notes in references/typefully-config.md)
2. Call mcp__typefully__typefully_create_draft once for X, once for LinkedIn (or once with both platforms if the social set spans both)
3. If the draft has a first-comment link, configure Typefully to add it automatically (LinkedIn auto-comment / X reply). If the MCP doesn't support auto-comment for one of the platforms, surface the comment text so the user can paste it after publishing.
4. Default to draft state (not scheduled) — the user reviews in Typefully UI before sending
5. Return the Typefully draft URLs

Composes with

• paste — clean output for pasting into Typefully / LinkedIn / X manually if the MCP path doesn't fit
• social-fetch — pull inspiration-account posts for structural analysis (replaces inline agent-browser)
• second-brain — the Content Ideas wiki page hoppers hooks, frameworks, stories; /jab-hook drafts pull candidates from there
• deep-research — when a promo needs a stat or citation the draft doesn't have yet
• marketingskills:social — generic social frameworks, useful when teaching strategy vs shipping your own posts
• marketingskills:copywriting — for hook / headline ideation when stuck

Notes on quality

• 1 promo per week per property is the floor, not the ceiling. Rotation compounds when it's predictable — 4 properties × 1 promo/week = 4 promo weeks/month. Educational + BIP + community fill the rest.
• Never mimic phrasing from inspiration accounts. Extract structure (hook opener type, line-break rhythm, CTA style) and apply to your own voice. Voice is the moat; copying phrasing destroys it.
• Links belong in first comments, not the body for LinkedIn + X. Documented in ~/.claude/memory/feedback_social_link_placement.md. Body posts with inline URLs get algorithm-suppressed on both platforms.
• Draft state, not scheduled state. Every Typefully push defaults to draft — human review in the Typefully UI before publish is non-negotiable. Automated scheduling of unreviewed drafts has repeatedly produced posts the user regrets.
• Reader-perspective framing. "You'll know X" not "we'll teach you X." "What you're guaranteed" not "what we'd guarantee."
• Voice.local.md overrides the shipped voice.md. Personal voice rules never live in the public repo — always in ${MAKERSKILLS_CONFIG:-$HOME/.config/makerskills}/jab-hook/voice.local.md.
• Cadence cap: 2 posts/day per platform, per account. More than that degrades reach + reads as spam.

Memory references

• ~/.claude/memory/feedback_promo_voice.md (if present) — conviction-coded CTAs + reader-perspective framing
• ~/.claude/memory/feedback_social_cadence.md (if present) — cadence cap (e.g., 2 posts/day per platform)